TRIVENI — Promo Video
Complete Post-Production Motion Graphics
For the Triveni Promo Video, the complete post-production motion graphics package was handled end-to-end. The focus was on elevating the raw footage with dynamic lower thirds, seamless transitions, and high-end graphic overlays to create a polished final promotional piece.
The standout deliverable was a bespoke urbanisation animation — a motion graphics sequence that tells a data-driven visual story about urban growth and development, custom built to integrate with the live footage and branded design language.
Elevate Existing Footage Without Overriding It
The footage was already shot. The challenge was post-production elevation — adding motion graphics that felt native to the edit rather than layered on top of it. Nowhere was this more acute than the urbanisation sequence: a data-driven animation about urban growth that had to feel fully integrated with live-action promotional content, not inserted as an infographic.
Design to the Footage First, Then Build the Story
Motion element design started with the footage's colour temperature and pacing — not from a blank brand board. Lower thirds and graphic overlays were developed to match the existing edit rhythm before a single overlay was placed. The urbanisation animation was then built as a self-contained narrative sequence with its own arc, designed to sit inside the final cut as a chapter rather than an interruption.
Lower Thirds & Graphics
01. Lower Thirds
Custom lower thirds designed to seamlessly integrate with the brand palette and video pacing.
02. Graphic Overlays
High-end graphic overlays creating a polished, branded promotional piece. Click to watch full version.
Urbanisation Animation
A bespoke data-driven motion graphics sequence illustrating urban growth and development — custom built to integrate with the live footage and branded design system.
The Final Video
The final exported promotional video — all motion graphics, lower thirds, and the urbanisation animation integrated into a cohesive, broadcast-ready piece.
Click to watch full video ↗