ACCURAY — 3D Exhibition Series
A Multi-Phase Exhibition Animation Series
A multi-phase 3D animation series produced for Accuray's global exhibition circuit. Beginning with a foundational 3D logo reveal, we developed a bespoke visual language for the brand and expanded it across two custom multi-screen exhibition environments — the Astro and Estro displays.
Each screen format was purpose-built for the specific booth dimensions, with choreographed animation sequences designed to command attention on the exhibition floor. Three phases, three exhibitions, one unified visual system.
Animate for a Canvas You Can't Control
Physical exhibition screens are fixed constraints — not flexible canvases. Screen dimensions, booth layouts, viewing distances, and ambient noise were all predetermined before the animation brief arrived. Content had to feel unified and intentional across three entirely different multi-screen booth configurations, each built for a different Accuray exhibition over multiple years.
One Visual Language, Three Phases of Expansion
We built the visual language once — in the 3D logo animation — and then expanded it outward. The logo reveal established the lighting model, motion vocabulary, and material language. Every subsequent phase (Astro, then Estro) reused and evolved that foundation, keeping brand coherence tight while adapting to each booth's exact screen geometry and looping rhythm.
Three Phases of Exhibition
3D Logo Animation
The foundation of the series — a full 3D logo reveal crafted to represent Accuray's precision brand identity in motion, built to be adapted across multiple exhibition environments.
Astro Multi-Screen
A custom multi-screen animation environment for the Astro exhibition booth — extending the 3D visual language into a panoramic, synchronized display system.
Estro Multi-Screen
The third phase — adapted for the Estro event's distinct screen configuration, with updated visuals and refined choreography for a new venue context.