3D Rendering • Product Visualisation • Brand Packaging • 2024

PAINT PRODUCT RENDERS

18 SKU Product Line · Photorealistic CGI

The Project

A Full Product Line in Photorealistic CGI

A paint brand required high-fidelity 3D renders of their entire portfolio — 18 paint product SKUs across plastic bucket and tin bucket formats, designed for use in digital catalogues, e-commerce, marketing materials, and packaging approvals. Each render needed to reflect accurate label artwork, brand colour reproduction, and surface material characteristics — from matte distemper to high-gloss enamel.

The brief was clear: replace physical photoshoots with a fully CG pipeline that could be updated, extended, and repurposed across the product range indefinitely.

Client

Confidential (Paint Brand)

Deliverables

3D Rendering · UV Label Mapping · Material Study · 17 Final Renders

Formats

6000×6000px PNG · Alpha Channel · Full Compositing Flexibility

Software

Cinema 4D · Physical Render · Adobe Photoshop

Role

3D Artist · Lighting · Texture & Render

Status

Delivered

The Challenge

Replace Photography with a Scaleable CG Pipeline

The scale of the brief meant photography was not viable: 18 different label artworks across three physical bucket forms, each requiring perfect label alignment, consistent lighting, and photorealistic surface finish. The challenge was building a system that could render the full range efficiently, maintain consistency across SKUs, and produce files clean enough for every downstream use — print, digital, and packaging proof.

The Approach

One Mesh. Eighteen Labels. Complete Consistency.

Three bucket geometries were modelled: a 4-litre plastic bucket, a 4-litre tin bucket, and a 5-litre jumbo plastic bucket. Each shared a single precision-modelled mesh that served as the base for all SKUs. Label artwork was UV-mapped directly onto the mesh geometry from client-supplied packaging files, with surface materials assigned to match each product's finish: matte for distemper, semi-gloss for mid-range, high-gloss for enamel and premium tiers.

THE PROCESS

How It Was Made

Model & Rig

Three base mesh geometries built in Cinema 4D: 4LTR plastic, 4LTR tin, and 5LTR jumbo bucket. Clean UV unwrap for precise label placement across all bucket curvature and handle geometry.

Label & Material Application

Client-provided label artwork placed per-SKU via UV mapping. Surface shaders built to match product-specific finishes: matte distemper, satin mid-range, and high-gloss enamel, using Physical Render materials tuned against reference photography.

Lighting & Scene

Studio three-point lighting with an HDRI environment map for natural reflection and fill. Render settings tuned to capture both diffuse product colour and specular highlight behaviour for each finish type.

Render & Deliver

Each SKU rendered at 6000×6000px with a full alpha channel (RGB + transparency pass) for maximum compositing flexibility. Delivered as a complete catalogued render library for client-side use across print, web, and packaging approvals.